• "Involving youth isn't just a choice; it's a necessity for relevance in today's political climate."

    James Knight, Managing Partner

Communications

Elected officials must project an authentic and relatable persona to connect with voters of all ages. With over 60% of content on major social media platforms like TikTok and Instagram Reels created by the 13 to 24 demographic, a targeted strategy to engage this key group is essential. Capturing the attention of younger audiences not only boosts your influence but also extends your reach to older demographics who are actively consuming this content. Next Gen’s youth communications consultants are experts in social media, communications trends, and analytics, crafting comprehensive plans that ensure you resonate effectively and powerfully with your voters.

  • All consultants:

    • Are local high school (Grade 11-12) or university students.

    • Have been vetted, interviewed, trained, and have prior experience in campaign work and/or communications.

    • Will sign consultancy contracts where you can detail your expectations and desired outcomes.

    • Are attached to Senior Partners, who have high levels of experience in campaign communication, and will proof all work.

  • Consultants will:

    • Profile you to ensure that all content is authentic and aligns with the your unique identity and values.

    • Use templates provided by Next Gen to brainstorm, plan, and schedule social media and other communications.

    • Provide regular reports, at intervals set by you, on upcoming content.

    • Work with your existing communications teams to make their content more youth-accessible.

  • Consultants will:

    • Manage and operate all social media platforms.

    • Film and edit content.

    • Design social media graphics.

    • Establish accounts on platforms new to you (as directed).

    • Post regularly as outlined in their content plan.

    • Track content from opposing candidates.

    • Monitor content about you posted by others.

    • Fulfill any additional communications responsibilities assigned by you.

  • Consultants will:

    • Give training to you and your team on content creation, video editing, how to appear on camera, and more.

  • Consultants will:

    • Regularly review and analyze all data from their ongoing content plans.

    • Use data to revise and edit future content plans.

    • Regularly meet with you to provide in-depth updates on their progress.

Policy

Elected officials and candidates should prioritize communicating policies that genuinely reflect their core values, rather than merely seeking to win favour. While young people often view politicians as "out of touch," there are shared concerns and underlying values that are often overlooked in policy-making. Addressing these issues can bridge the gap and build a more meaningful connection with younger voters. The policy of today affects the tomorrow we inherit; Next Gen’s Senior Partners of Policy are well-equipped to help you capture that future through legislation.

  • All Senior Partners:

    • Have many years of experience in political campaign work and policy research/development.

    • Are undergraduate level students studying politics and policy related fields.

  • Senior Partners will:

    • Work with well-respected agencies to conduct targeted polling of the youth demographics.

    • Analyze results to inform their policy proposals.

  • Senior Partners will:

    • Understand your unique values and policy stances

    • Meet with stakeholders to gain a deeper understanding of policy topics.

    • Conduct comprehensive research on the costs and impacts of policy proposals.

    • Collaborate with campus groups to study, focus group test, and refine policy ideas.

    • Compile succinct pitch decks and reports that highlight key details of the policy.

  • Senior Partners Will:

    • Develop comprehensive marketing strategies for finalized policies.

      • Plans will include: logos, social media posts, videos, media releases, and more.